Brand Yourself or Business Online, the Right Way.

A fun & easy to read, but informative & in-depth look at Branding + it’s power in driving success online.

Define your Message, Establish Trust, Authority, & Drive Relevant Traffic.

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LEGAL NOTIFICATIONS, DISCLAIMERS, OWNERSHIP & USAGE

RIGHTS

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BEFORE YOU BEGIN

If you jump right into advertising or marketing, and miss branding as foundational, then you may waste a lot of time and money. I'm here to help you avoid that. In this piece, I start simply, with foundational concepts, and then build upon the ideas, adding more details which you might find changes the picture for your situation. I've also purposefully limited the scope of this piece to branding. I cover marketing and more in subsequent pieces.

Just like medicine or law, life online is a practice. So, don't worry if you have to try a few attempts at branding, before you get a good result. Just start, or start over, and keep going, you'll get better. That's how we learn most things in life. Exceptional branding is not instant, or luck. It's a practiced art.

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INTRODUCTION

This eBook has nothing to do with tattoos or cattle irons. And although we could draw some interesting parallels, we'll keep things focused on helping you brand yourself online. Personal branding is not just a fad or buzz word on the web. It is business. Big business. And it is the future. Period.

Business has always been about products and service. But now, more than ever before, it is about branding. And not just the branding of multinational companies. But people. It's personal now. People like Apple the company, but they also want to know about Steve Jobs its founder. People like Nike, but they need a person to accurately represent the brand, e.g. Michael Jordan or Tiger Woods.

You can do this!

Companies and organizations rise and fall on their personal branding. People want to do business with people, not computers. So even if we are at home by ourselves, we still follow each other on Twitter, and friend each other on Facebook, and like each other on YouTube. We still want to feel connected. And yes, unfortunately for many, it's still a popularity contest. Remember high school. Well, popularity online matters. What, you want fluffy bunny slippers, or honest truth to help you brand yourself? So, let's keep it real. You'll be better positioned to promote your product, service, or yourself, once you understand why branding is so important. And don't worry, anyone