The Power of Story-Telling Triggers

After looking at the three types of marketing stories yesterday, I asked you to run through the stories you want to use and establish what kind of stories they are. How did that exercise go? I hope it went well and that you were able to determine what you want to achieve with each … Read more...

Top Story-Telling Styles that Work

Earlier we discussed how story-telling styles that can help unite your brand with your audience and bring new perspective to an audience that has likely seen it all. I asked you to take a step back and analyze your business so that you could begin to identify a story-telling styles … Read more...

How to Find your Storytelling Voice

Have you ever used story-telling to launch a product, sell a service or simply connect with your core audience? If not, you're overlooking one of the easiest ways to position yourself as an authority in your market. Why? Because carefully crafted story-telling is at the heart of … Read more...

I call these tips, storytelling hacks

Because these storytelling hacks fast and easy ways to ensure you are hitting the hot buttons and fulfilling your goals by creating an irresistible story that will resonate with your audience.
Tip 1:  Listen to your Audience
Once you’ve kicked off your storytelling campaign, … Read more...